Indiana casinos are preparing for the launch of sports betting in the state. Their target date is September 1. They want to get the advantage over their competitors in the Midwest that hasn’t allowed wagering on sports yet.
All 13 state-licensed casinos and three off-track betting parlors are preparing for on-site sports betting. They told pay per head service analysts that their sportsbooks will be ready in time for the state of the 2019 NFL season. Also, they are working on online betting apps. However, the mobile launch date will be in the fall.
One of the casinos ready for the sports betting launch is Caesars Entertainment. It has dedicated sports betting areas in its Indiana casinos near Chicago and Kentucky. Regional president Dan Nita told pay per head sportsbook sites that the company wants to get a head start and attract gamblers in its Hammond casino before the launch of sports betting in Illinois. The latter just approved its sports wagering legislation in June.
Sports Betting in Indiana Casinos
According to sports betting news, the NFL season is a peak season for sports wagering. That’s why Indiana casinos are trying their best to get their sportsbooks ready before it starts. However, Iowa casinos will launch their sports betting on August 15. As a result, Iowa will be the 11th state to allow wagering in sports, ahead of Indiana.
Most of the casinos in Indiana are found along Ohio River and Lake Michigan. Operators are targeting residents of Ohio, Kentucky, and Michigan, which are states with no legalized sports betting yet.
Usually, casinos don’t earn a lot from sports betting. Indiana government estimates it will earn around $13 million annually from sports betting winnings. It is a small amount compared to $430 million earned by casinos for table games and slot machines in 2018 alone.
For casinos to earn more from sports betting, they should avoid making common bookie mistakes. Also, they should make sure they are targeting the right audience.